Paramaribo, January 2026 – Campari has brought the holiday season to life with its Red Passion Holiday Winningz campaign, which ran throughout November and December 2025 across at more than 100 locations, including selected retail outlets such as Boca, D-Bar, Yin Du Highway, XU’s PvW, King’s Retail, and Daru Liquor, as well as several key event activations including Owru Skoro, Revive, Fosi, Urban, and the YB Concert.
During the campaign, consumers could win weekly, monthly, and a grand prize by registering their Campari purchase online using their receipt. In-store visitors had the chance to participate in the Campari Spinning Wheel, where they could immediately win promo items such as Campari glasses, small bottles, and magnums. Participation in the Spinning Wheel required the purchase of at least one 750ml bottle of Campari.
According to Chivani Yorks from the Campari promo team: “What makes this activation unique is that people could win weekly and also monthly prizes. Unlike other promotions, it was designed to give everyone a chance, not just one person winning a big prize.”
Her colleague added: “It was great to personally inform participants about the promotion and the product, so they fully understood how the campaign worked.”
The campaign will culminate in the grand prize drawing on January 6, 2026, giving one lucky winner the chance to celebrate the season in style.
With Red Passion Holiday Winningz, Campari combined brand visibility with direct consumer interaction, perfectly reflecting the holiday spirit of togetherness, celebration, and memorable experiences.
